mobile maketing advice

Mobile Marketing Advice

People spending more time on their mobile devices than ever before.  It is projected that by 2012, the mobile internet will overtake desktop internet usage. This is not surprising considering people spend almost 3 hours on average just socializing on their mobile devices.

Here is an infographic, courtesy of Milagro that show how people are using their various mobile devices. One stat that should be of interest to you all local business owners, is the fact that half of all local searches are done on a mobile device. This is why all site on the internet should be mobile optimize for mobile visitors.

Do you have a mobile version of your website? If not, why. Share your thoughts in the comments below.

Check your website on a mobile to see what it looks like. If it is hard to read without touching the screen, then you need a mobile version of your website.



SMS marketing

Text Marketing

Going mobile can explode your profits if it is done correctly. So what is mobile marketing you may ask? Mobile Marketing involves showing the mobile friendly version of your website as well as promoting your website using  SMS (Short Message Service) and other mobile marketing techniques.

Mobile marketing is one of the biggest growth opportunities for local businesses but the problem is most don’t use it correctly.

So what does this mean for you as a business owner? Currently the mobile market is 5 times bigger than the personal computer market for searches and 40% to 50% 0f mobile searches are local in nature.

Mobile searches converts at a much higher rate than PC searches. Most local searchers take action by showing up at a store or location within hours of conducting their search.

With mobile marketing you can reach your target audience instantly and in the format your choose, whether that might be SMS, Apps or other mobile mediums.

Keep in mind that more people now communicate and check their emails on a smart phones rather than on a personal computer. Text message are open much faster than emails and usually within minutes of them being received. The open rate for text messages is around 97%.

This means that you can instantly reach your customers with news, offers, coupons and other promotions and know that they will receive your offers and respond.

For example, if you are the owner of a restaurant and let’s say Wednesday is usually slow. You can instantly send out a text message offering a 2 for 1 special to your customers to get them to your business. The possibilities are endless and are limited only by your imagination.

As a recap, mobile marketing involves having a mobile friendly website, a smart SMS strategy using promotional codes and enabling customers to purchase via their mobile devices.

Be sure to contact us if you need a mobile website or need to know how you can conduct an effective  mobile text campaign to reach your customers to improve your sales and profits.


Pinterest Image Sizes | Infographic

May 15, 2012

Do you know the image size for your Pinterest profile picture or board cover? Finding the size of the images used on Pinterest can be difficult. Here is a quick guide to help you get started pinning images on Pinterest so that your pictures can be displayed properly.

Read the full article →

Mobile Marketing Smart Graphic

May 5, 2012

The is no denying that the introduction of smart phones is changing the way businesses will be marketing to their customers in the future. There 5,3 billion smart devices in use on the planet today and that number will only rise sharply in the future. According to the MMA Global, 48% of all smart phone […]

Read the full article →

Is The Mobile Web An Internet Killer

March 2, 2012

We all know that the mobile web is growing at an alarming rate, but did you know that it is growing at a rate that is eight times faster than the internet? With this type of growth, no business can afford to ignore mobile marketing as part of their business strategy. According to an article […]

Read the full article →