Going mobile can explode your profits if it is done correctly. So what is mobile marketing you may ask? Mobile Marketing involves showing the mobile friendly version of your website as well as promoting your website using SMS (Short Message Service) and other mobile marketing techniques.
Mobile marketing is one of the biggest growth opportunities for local businesses but the problem is most don’t use it correctly.
So what does this mean for you as a business owner? Currently the mobile market is 5 times bigger than the personal computer market for searches and 40% to 50% 0f mobile searches are local in nature.
Mobile searches converts at a much higher rate than PC searches. Most local searchers take action by showing up at a store or location within hours of conducting their search.
With mobile marketing you can reach your target audience instantly and in the format your choose, whether that might be SMS, Apps or other mobile mediums.
Keep in mind that more people now communicate and check their emails on a smart phones rather than on a personal computer. Text message are open much faster than emails and usually within minutes of them being received. The open rate for text messages is around 97%.
This means that you can instantly reach your customers with news, offers, coupons and other promotions and know that they will receive your offers and respond.
For example, if you are the owner of a restaurant and let’s say Wednesday is usually slow. You can instantly send out a text message offering a 2 for 1 special to your customers to get them to your business. The possibilities are endless and are limited only by your imagination.
As a recap, mobile marketing involves having a mobile friendly website, a smart SMS strategy using promotional codes and enabling customers to purchase via their mobile devices.
Be sure to contact us if you need a mobile website or need to know how you can conduct an effective mobile text campaign to reach your customers to improve your sales and profits.